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About

Behind the Label

Meet THE FOUNDER

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Crafted with love, worn with grace.

As the Founder and Creative Director, Jui pours her passion into every design, curating ensembles that reflect contemporary aesthetics yet rooted in culture.

Wear Our Art

Every piece has a story waiting to be told- one that embodies grace, beauty and the joy of celebration.

Our Vision

Redefining fashion by fusing heritage with modern silhouettes, creating timeless pieces that inspire confidence and celebrate individuality.

Labor Of Love

Each piece is carefully crafted with precision, guided by the mastery of skilled Indian artisans and kaarigars.

A celebration of craftsmanship, heritage and timeless elegance.

A label that seamlessly blends tradition with modernity, creating exquisite collections that speaks to today’s confident, edgy and culturally rooted individuals.

Let's Collaborate!